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Cookie Policy

Cookie Notice

You should be aware that when you access or use our content, products and services, we may collect information from your devices through the use of cookies and similar technologies. Cookies perform various different functions, and often to improve your user experience. The purpose of this Policy is to give you a clearer understanding of:

What are cookies and similar technologies?
Why do we use cookies?
How we use cookies?
How can you control the use of cookies?
How can you manage your cookie preferences?
What happens if you are using Adblocker Technologies?
How to Contact Us?

What are cookies and similar technologies?

Cookies are text files containing a small amount of information that are downloaded to your device when you visit a website. Your web browser then sends these cookies back to the originating website on each subsequent visit, or to another website that recognizes those cookies. Web beacons are small graphic images (also known as "pixel tags" or "clear GIFs") typically used to demonstrate a webpage was accessed or that certain content was viewed or clicked to analyse our webpages usage. Flash cookies are locally stored browser plug-in used to add interactive and multimedia content to websites. Mobile applications may use devices, mechanisms or technologies that perform the function of a cookie on mobile platforms such as Apple iOS or Android.

We may use the terms "cookies" or "similar technologies" interchangeably in our policies to refer to all technologies that we may use to store data in your browser or device or that facilitate collection of personal information and help us identify you in the manner described in the section "How we use cookies?".

Click here to see how you can control the use of cookies. You can find more information about cookies at www.allaboutcookies.org.

Why do we use cookies?

Cookies are very helpful and can be used for many different purposes. Cookies are used by our websites to improve your online experience and to ensure that relevant content and functions are delivered and used more effectively.

We use session cookies, persistent cookies and local storage to perform various functions across our sites.

Session cookies are downloaded to your device temporarily for the period that you browse a particular website; these cookies might allow you to navigate between pages more efficiently or enable websites to remember the preferences you select. Persistent cookies can be used to help websites remember you as a returning visitor or ensure the online adverts you receive are more relevant to your interests. Locally stored text files are not transmitted by your web browser. They are accessed by you alone when using applications on your device.

Software Development Kits (SDK) are pre-built parts of a third party application that enable mobile operating systems like Apple iOS to work. They can be stored on your device. Although SDKs are commonly used for mobile applications, it is possible to use them on websites or other digital platforms.

How we use cookies?

When you visit our websites, cookies will be placed on your device in two ways. Cookies placed by us, as the site operator, are called "first party" cookies. Cookies may also be placed on your device by another party other than us. Such cookies are known as "third party" cookies. Examples of the uses of third party cookies include collecting information about browsing habits and providing tailored content to you.

While there are many different uses for first and third party cookies, the cookies used by us all fall into one of the following four main categories of cookies:

  • Strictly Necessary Cookies
  • Functionality Cookies
  • Performance Cookies
  • Third Party Marketing / Targeting Cookies

Set out below is more information on these categories of cookies, including their purpose and whether these cookies collect personal data:

Cookie Type

Strictly Necessary Cookies


These cookies are strictly necessary to enable you to navigate our websites and to use the features you have requested during the course of your experience. They are used to provide content to you, as a user, and to provide products and services that you have requested.

More information

Such cookies are essential to help your device download or stream information so that you can navigate around our websites, use its features and allow you to return to pages you have previously visited.

Here are some examples of strictly necessary cookies:

  • To position information on your device or screen so that you can see and use our websites;
  • To keep you logged in when you use our website so you are not required to log in every time you visit; and
  • Remember and update your selections.

These cookies do not remember your preferences or username beyond your current visit.

Data Collection

Yes, some of these cookies do collect your personal data in order to function. They may collect the following types of personal data:

  • IP address
  • Location data
  • Identify you as being logged in our websites

Cookie Validity

These cookies are deleted when you close your web browser (browser session). Click here to see how you can control the use of cookies.

Cookie Type

Functionality Cookies


These cookies are used to recognize you when you return to our websites and allow us to remember the choices you make and to enable us to provide improved features. They also enhance the functionality of our websites by storing your preferences. Functionality cookies record information about choices you've made (such as language preference) and allow us to provide more personal features.

More information

Here are some examples of the uses of functionality cookies:

  • To remember your preferences and settings such as language, location and marketing preferences, since your last visit;
  • To remember selections;
  • To remember if you have used a specific product on the website; and
  • To show you relevant 'related article' links.

Data Collection

Some of these cookies do collect your personal data, to enable us to provide the services as outlined above.

Cookie Validity

Functionality cookies expire after a maximum 2 years. Functionality cookies can be deleted from your browser history at any point before their expiry time. Click here to see how you can control the use of cookies.

Cookie Type

Performance Cookies


These cookies are used to collect information on website usage. Such cookies are used to provide aggregated statistics on visitors to our websites. These statistics are used for internal purposes to help us to test and improve the performance of our websites, providing a better user experience.

More information

Here are some examples of the uses of performance cookies:

  • To provide statistics on how our websites are used;
  • To see how effective our adverts are; and
  • To assess errors within the user experience.

Additionally, we use a number of tools to assess cookie information at an aggregate level to carry out analytical functions on our site including, Google Analytics and Maximizer.

Data Collection

While these cookies do not identify you personally while you are not logged in, they will collect your browser information and anonymized data, for the purposes outlined above.

In certain cases, some of these cookies are managed by third parties such as Google Analytics. These third parties are not capable of using these cookies for any purpose other than those outlined above. They are unable to identify an individual with these cookies.

Cookie Validity

Performance cookies are valid for varying periods. Some performance cookies are deleted once you close your browser, while others have an indefinite validity period. Such cookies can be deleted at any stage using your browser settings. Click here to see how you can control the use of cookies.

Cookie Type

Third Party Marketing / Targeting Cookies


These cookies are used to deliver Flutter Entertainment plc group advertisements relevant to you, based upon your interests.

They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.

More information

These cookies record your visit to our website, the pages you have visited and the products you have selected. We will use this information to make our website and the advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose and to measure the effectiveness of an advertising campaign.

Targeting cookies are also used to:

  • Collect information about browser habits to target website content and to target advertising;
  • Link to social media networks and blogs who may use this information about your visit to target advertising to you;
  • To provide advertisers with information on your visit so that they can present you with adverts that you may be interested in;
  • Deliver content and marketing communications tailored to your interests based on information from your visit;
  • To perform geotargeting, which allows our adverts to be displayed on third party webpages, based upon your location;
  • To perform site retargeting. A retargeting pixel (a tiny unit of code) on our webpage leaves a cookie in the user's browser, which causes our adverts to be displayed or to not be displayed to you when you visit certain websites within the retargeting network (e.g. Google Display Network); and
  • To perform search retargeting, which allows our adverts to be displayed on third party webpages, based upon your previous web search activities.

Data Collection

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies on our websites. These cookies are likely to be analytical/performance cookies, or targeting cookies. Please note that no personal data is collected, an advertiser is unable to associate the cookie with a particular individual's name, address or other personal information.

These cookies are placed by third party advertising networks with our permission.

Cookie Validity

Third party cookies are valid for varying periods. Some cookies expire up to 13 months after they are last updated. Click here to see how you can change your consent settings to the use of cookies.

How can you control the use of cookies on your device?

You can amend your browser settings to block some or all cookies. To do this, follow the instructions provided by your preferred web browser. For your ease of reference we have provided the links below which provide instructions on how to remove and delete cookies for some of the more common web browsers. Please be aware that if you block cookies from the websites, some or all the website's functions may not perform as intended:

Certain mobile phone platforms allow users control third party data sharing in the application store. Where this is enabled, our applications will not provide data to third parties. Mobile phone users may have to refer to their handset manual for details on how to block third party tracking technologies in applications or on their mobile browser. For more information about online behavioural advertising cookies and opt-out controls, please go to www.youronlinechoices.eu.

How can you manage your cookie preferences?

If you would like to change your privacy preferences on this website, please visit our consent management platform.

Please note, if you change and remove your consent for a specific class of cookie, a cookie may remain on your device. However, it will be disabled and will not be collected by us. For more information on how you can remove cookies form your device, please refer to "How can you control the use of cookies".

What happens if you are using Adblocker Technologies?

If you are using adblocker technologies, please note that certain adblockers can block our ability to prompt you to manage your cookie settings or to benefit from the rich user experience we provide. If you wish to enable your experience further, please turn off your adblocking technology and review your cookies settings via our cookie notice.

How to Contact Us

If you have any questions about how we use cookies, you can contact us by filling the contact us form.

March 06, 2022